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Did South Korea just fumble their biggest consumer market 😭? Here are 5 things you actually need to know.

Feb 12, 2026

If you're a marketing leader and vaguely aware of some “k-pop drama” but haven’t had time to actually read into it, this is for you.

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WatCooks

Decoding trends, subcultures and signals for system thinkers, strategists, and marketing leaders.

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