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The Chinamaxxing Phenomenon: 10 insights for marketing leaders

Feb 18, 2026

A generation has quietly shifted its reference point for what a “functional society” looks like. Welcome to Chinamaxxing.

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Did South Korea just fumble their biggest consumer market? 😭 Here are 5 things you actually need to know.

Feb 12, 2026

If you're a marketing leader and vaguely aware of some “k-pop drama” but haven’t had time to actually read into it, this is for you.

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WatCooks

Decoding trends, subcultures and signals for system thinkers, strategists, and marketing leaders.

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